Birth of Urban Center Metropolitano, now Urban Lab. The founding partners are Città di Torino, Compagnia di San Paolo and Torino Internazionale. The goal of the agency, turned into an association in 2010, is to communicate the urban transformation of Torino and its metropolitan area, according to the indications provided by the second Strategic Plan, but it is also a meeting place for the economic, social and cultural players involved in the city transformation.