{"id":11576,"date":"2020-10-06T13:29:36","date_gmt":"2020-10-06T13:29:36","guid":{"rendered":"https:\/\/visitul.it\/past\/p019-1956-studio-testa\/"},"modified":"2020-11-10T12:02:00","modified_gmt":"2020-11-10T12:02:00","slug":"p019-1956-studio-testa","status":"publish","type":"past","link":"https:\/\/visitul.it\/en\/past\/p019-1956-studio-testa\/","title":{"rendered":"P019 &#8211; 1956 STUDIO TESTA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11576\" class=\"elementor elementor-11576 elementor-9649\" data-elementor-post-type=\"past\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31a68a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31a68a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e773c40 elementor-hidden-phone\" data-id=\"e773c40\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bd5ec4e elementor-hidden-tablet elementor-hidden-phone\" data-id=\"bd5ec4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ea838 italictitle elementor-widget elementor-widget-heading\" data-id=\"51ea838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1956<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1b8fe italictitle elementor-widget elementor-widget-heading\" data-id=\"3b1b8fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Studio Testa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d63dddf\" data-id=\"d63dddf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-854f983\" data-id=\"854f983\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b899c elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9b899c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-915297d\" data-id=\"915297d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-50105bb\" data-id=\"50105bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e19bac contenutopost elementor-widget elementor-widget-text-editor\" data-id=\"1e19bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Setting up of <strong>Studio Testa, <\/strong>the graphic and TV advertising agency based in corso Quintino Sella 56 (then moved to the nearby via Luisa del Carretto) which launches some of the most famous advertising campaigns of the late 20<sup>th<\/sup> century: Lavazza, Sasso, Carpano, Simmenthal, Lines, are some of the leading companies whose name is linked with the images and film animations which will make the history of advertising and whose slogans are now part of common language. Vermouth Carpano (1949), digestif Antonetto (1960), aperitif Punt e Mes (1960), the puppets Caballero and Carmencita for Paulista coffee by Lavazza (1965), Papalla for Philco (1966), hippo Pippo for Lines (1966-1967), and the blonde Solvi Stubing for Peroni beer (1968)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7a855e4\" data-id=\"7a855e4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c95485b\" data-id=\"c95485b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82aa951 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82aa951\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a244dd\" data-id=\"4a244dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9da7d5e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9da7d5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f20289f\" data-id=\"f20289f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ca39c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"69ca39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"92\" height=\"92\" viewBox=\"0 0 92 92\"><path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,0V76.664H61.332L92,92V0Z\" fill=\"#bf6312\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d75c12b\" data-id=\"d75c12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-176c119 elementor-widget elementor-widget-heading\" data-id=\"176c119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">photogallery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ddced8a\" data-id=\"ddced8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72e8a42 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72e8a42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6db6078\" data-id=\"6db6078\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ccee3b2\" data-id=\"ccee3b2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b323564 elementor-widget elementor-widget-heading\" data-id=\"b323564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/010_low.jpg\" data-lbwps-width=\"1487\" data-lbwps-height=\"1500\" data-lbwps-srcsmall=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/010_low-297x300.jpg\" data-lbwps-caption=\"Armando Testa, immagine per la pubblicit\u00e0 del caff\u00e8 Paulista Lavazza, 1960. Courtesy Archivio Lavazza\">Browse the photogalley<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9523019 elementor-hidden-tablet elementor-hidden-phone group elementor-widget elementor-widget-gallery\" data-id=\"9523019\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-Papalla_low.jpg\" data-lbwps-width=\"1125\" data-lbwps-height=\"1500\" data-lbwps-srcsmall=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-Papalla_low-225x300.jpg\" data-lbwps-caption=\"Papalla, il protagonista del Carosello Philco ideato da Armando Testa, 1966\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-Papalla_low-225x300.jpg\" data-width=\"225\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-pippo_low.jpg\" data-lbwps-width=\"1500\" data-lbwps-height=\"1125\" data-lbwps-srcsmall=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-pippo_low-300x225.jpg\" data-lbwps-caption=\"L&amp;#8217;ippopotamo Pippo, ideato per la pubblicit\u00e0 dei pannolini Lines, 1967\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-pippo_low-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/storiche_carmencita_01_low.jpg\" data-lbwps-width=\"1500\" data-lbwps-height=\"1080\" data-lbwps-srcsmall=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/storiche_carmencita_01_low-300x216.jpg\" data-lbwps-caption=\"Armando Testa, Carmencita e Caballero, i protagonisti della pubblicit\u00e0 del caff\u00e8 Lavazza, 1975. Courtesy Archivio Lavazza\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/storiche_carmencita_01_low-300x216.jpg\" data-width=\"300\" data-height=\"216\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-Punt-e-MEs-2_low.jpg\" data-lbwps-width=\"1125\" data-lbwps-height=\"1500\" data-lbwps-srcsmall=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-Punt-e-MEs-2_low-225x300.jpg\" data-lbwps-caption=\"Punt e Mes Carpano, Armando Testa, 1960\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-Punt-e-MEs-2_low-225x300.jpg\" data-width=\"225\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-CARPANO_low.jpg\" data-lbwps-width=\"1125\" data-lbwps-height=\"1500\" data-lbwps-srcsmall=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-CARPANO_low-225x300.jpg\" data-lbwps-caption=\"I due re per il vermuth Carpano, Armando Testa, 1949\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/visitul.it\/wp-content\/uploads\/2020\/10\/50_19-CARPANO_low-225x300.jpg\" data-width=\"225\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a444459\" data-id=\"a444459\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f942e0b elementor-widget elementor-widget-spacer\" data-id=\"f942e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5a784d3\" data-id=\"5a784d3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-edffbfc\" data-id=\"edffbfc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11535,"template":"elementor_header_footer","decadi":[122,302],"class_list":["post-11576","past","type-past","status-publish","has-post-thumbnail","hentry","decadi-122","decadi-1956-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/past\/11576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/past"}],"about":[{"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/types\/past"}],"version-history":[{"count":2,"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/past\/11576\/revisions"}],"predecessor-version":[{"id":14550,"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/past\/11576\/revisions\/14550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/media\/11535"}],"wp:attachment":[{"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/media?parent=11576"}],"wp:term":[{"taxonomy":"decadi","embeddable":true,"href":"https:\/\/visitul.it\/en\/wp-json\/wp\/v2\/decadi?post=11576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}